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Terms of Service

Last updated: October 16, 2026

These Terms of Service ("Terms") govern your use of the Rootwell Benefits website and tools, operated by Rootwell Benefits LLC ("Rootwell Benefits," "we," "us"). By using this site, you agree to these Terms.

Eligibility

This website is intended for individuals who are at least 18 years of age and are located within the United States. By using this website, you represent that you meet these requirements.

Who we are

Rootwell Benefits is an independent, licensed health insurance advisory service. We help individuals, families, and small businesses evaluate ACA Marketplace and private health insurance options. We are licensed to sell insurance in the jurisdictions where we conduct business, as required by applicable law. Our National Producer Number (NPN) is 17787704, and our Florida license number is W294739. We are compensated by the insurance carriers whose plans we place clients in, at no additional cost to you.

Not a government site

Rootwell Benefits is not affiliated with or endorsed by any government entity, the federal Health Insurance Marketplace, the Centers for Medicare & Medicaid Services (CMS), or the U.S. government.

Medicare marketing disclosure

We do not offer every plan available in your area. Currently we represent 1 organization which offers 5 Medicare products in your area. Please contact Medicare.gov, 1-800-MEDICARE, or your local State Health Insurance Assistance Program (SHIP) to get information on all of your options.

This disclosure is required by CMS for third-party marketing organizations. The organization and product counts must be confirmed and kept current each plan year.

Educational tools and estimates

The calculators and tools on this site (subsidy estimator, plan cost estimators, drug coverage checker, and similar tools) are provided for general educational purposes only. They produce estimates based on general, publicly available data and are not a quote, offer, or guarantee of coverage, pricing, or eligibility. Your actual costs and eligibility depend on your specific circumstances and must be confirmed with a licensed advisor before you enroll in any plan.

No insurance producer-client relationship

Visiting this website, using our educational tools, submitting information, scheduling an appointment, or communicating with us does not by itself create an insurance producer-client relationship. Such a relationship is established only after we agree to provide services and, where applicable, an insurance application or other required documentation has been completed.

No guarantee of coverage

Submitting an inquiry, pre-qualification form, or insurance application does not guarantee eligibility, acceptance, issuance of coverage, approval by an insurance carrier, or any particular premium, benefit, or effective date. All insurance applications remain subject to carrier underwriting, eligibility requirements, and applicable law.

Carrier responsibility

Insurance carriers are solely responsible for underwriting decisions, determining eligibility, issuing policies, calculating premiums, administering claims, maintaining provider networks, and paying benefits.

Not medical, legal, or tax advice

Nothing on this site constitutes medical, legal, or tax advice. Information about insurance products, subsidies, or program eligibility is general in nature and subject to change based on federal and state regulations.

No obligation to enroll

Using this website, submitting a pre-qualification form, or scheduling a call does not obligate you to purchase any insurance product. Scope of Appointment forms for Medicare-related meetings only authorize the topics to be discussed and do not constitute an enrollment.

Charitable contribution program

Rootwell Benefits allocates a portion of its own revenue to Florida mangrove restoration organizations as a matter of company policy. This contribution is not conditioned on, or offered in exchange for, any client's purchase of insurance, and does not constitute a rebate or inducement to enroll.

Acceptable use

You agree not to misuse this site, including by attempting to disrupt its operation, scraping or bulk-querying its tools or interfaces, submitting false information through its forms, or attempting to access systems or data you are not authorized to access.

Accuracy of information

You agree that any information you submit through this website is accurate, complete, and current. You are responsible for notifying us of any material changes that may affect your insurance inquiry or application.

Intellectual property

The content of this site, including text, graphics, logos, tools, and their underlying code, is the property of Rootwell Benefits LLC or its licensors and is protected by copyright and trademark law. You may not reproduce or redistribute it without our prior written permission, except for personal, non-commercial viewing.

Third-party services and links

This site uses third-party services to operate, including HubSpot (CRM), Cal.com (scheduling), Cloudflare (hosting and security), and Anthropic (AI-assisted tools used internally by our advisors). It also links to external resources such as Medicare.gov and HealthCare.gov. We are not responsible for the availability or content of third-party services or sites.

Electronic communications

By communicating with us electronically or providing your contact information, you consent to receive electronic communications related to your inquiry, appointment scheduling, customer service, and other non-marketing communications. Marketing communications are subject to applicable consent requirements and our Privacy Policy.

Disclaimer of warranties and limitation of liability

This website and its content are provided on an "as is" and "as available" basis without warranties of any kind, express or implied. We do not warrant that this website will be uninterrupted, error-free, secure, or free from viruses or other harmful components.

To the fullest extent permitted by law, Rootwell Benefits shall not be liable for any indirect, incidental, consequential, special, exemplary, or punitive damages arising out of or relating to your use of this website, reliance on educational content or estimate tools, or inability to access the website. Nothing in these Terms limits liability that cannot be limited under applicable law.

Insurance availability

Insurance products, premiums, benefits, provider networks, and eligibility requirements vary by state, insurance carrier, underwriting guidelines, and individual circumstances. Not all products or services are available in every state. Nothing on this website constitutes an offer to sell insurance in any jurisdiction where we are not properly licensed.

Force majeure

We are not responsible for any delay or failure to perform resulting from causes beyond our reasonable control, including natural disasters, acts of government, internet or telecommunications outages, cyberattacks, labor disputes, or failures of third-party service providers.

Indemnification

You agree to defend, indemnify, and hold harmless Rootwell Benefits, its owners, employees, contractors, affiliates, and licensors from and against any claims, liabilities, damages, losses, costs, and expenses (including reasonable attorneys' fees) arising out of or related to your misuse of this website, your violation of these Terms, or your submission of false or misleading information.

Governing law and venue

These Terms are governed by the laws of the State of Florida, without regard to conflict-of-law principles. Any dispute arising from these Terms or your use of this site shall be brought in the state or federal courts located in Pinellas County, Florida.

Severability and entire agreement

If any provision of these Terms is found unenforceable, the remaining provisions remain in full effect. These Terms, together with our Privacy Policy, constitute the entire agreement between you and us regarding use of this site.

No waiver

Our failure to enforce any provision of these Terms shall not constitute a waiver of that provision or any other provision of these Terms.

Changes to these Terms

We may update these Terms from time to time. The "Last updated" date above reflects the most recent revision.

Contact us

Rootwell Benefits LLC
330 Appaloosa Rd, Tarpon Springs, FL 34688
[email protected]
727-314-2096